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A Dark Matter Film

Clouded

Uncovering The Culture Of cloud

In association with HPE and VMware
Hewlett Packard Enterprise | VMware

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Clouded - Uncovering The Culture Of Cloud (2022)

Clouded | Uncovering The Culture Of Cloud (2022)

An original film that is uncovering the realities of cloud technology and its effects on both business and society. Many have grown confused with our relationship with a rapidly expanding cloud market, others are reflecting on their strategies. The question is, when did cloud become so ‘Clouded’.

Clouded confronts some of the uncomfortable truths that exist in today’s cloud culture. This is a journey of discovery that uncovers topics which undoubtedly require further thought by governments, enterprise businesses and technology executives.

Directed by
Daniel Tremayne-Pitter
Produced by
Dark Matter
In association with
Hewlett Packard Enterprise and VMware
Premiere
Autumn 2022

Clouded got you thinking?
We want to hear your views on all things cloud.

Join the Consciously Hybrid debate – it could be your chance to feature in the next film.

Our study of the culture of cloud technologies is open-ended. Whether you’re a technologist, policy maker, regulator, hyperscaler or line of business professional, our researchers are ready to pick your brain or provide more information on our study. Fill out the form below and we shall be in touch.

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Consciously Hybrid

Consciously Hybrid, The Public Sector Story

In 2013, the UK Government introduced the Cloud-First Policy. A mandate that advised public cloud should primarily be considered and implemented by all public sector organisations.

Yet a decade on, 70% of organisations’ infrastructure and 73% of data remains on premises. Why? We explore the challenges associated with public cloud and aim to dispel the myth that public cloud-only is a desirable path, fit for purpose.

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